Synopsis

In Baron Says It’s Cool, a rebellious heir ditches the legacy, skips the country, and lands headfirst in the chaos of an international hustle — all before lunch. Baron, 23, born into obscene privilege and terminal scrutiny, ghosts his high-profile past and resurfaces in Belgium with zero plans and a suspiciously expensive watch. Armed with charm, connections, and a pathological resistance to boredom, he stumbles into the high-stakes world of rare American car exports — but that’s just the showroom floor. Beneath the gleam of vintage steel and forged paperwork lies the real engine of his operation: crypto-fueled scams, vanishing wallets, and digital sleight of hand so smooth, even the algorithms can’t keep up. What starts as a quirky hustle turns into a global laundering pipeline — powered by muscle cars, fake shell companies, and Baron's uncanny ability to convince absolutely anyone that this is all totally legal. As the cash flows faster and the heat ticks up, Baron leans into the thrill of playing untouchable. But in a world where money moves faster than consequences, and image is everything, the line between con artist and kingpin gets a little blurry — just how he likes it. Darkly comedic, effortlessly stylish, and laced with razor-sharp satire, Baron Says It’s Cool is a caper for the crypto age — a tale of privilege, power, and one young man’s decision to stop following the rules and start rewriting them. Because when Baron says it’s cool… you almost believe him.